SMSHD
The Brief
A premium smash burger brand needed a digital identity that matched their street-style, high-energy aesthetic — something that felt more Joy Rush than fast food chain.
Our Approach
Joy Rush-inspired flat design — massive Syne 800 typography, neon yellow and tomato red palette, continuous ticker marquees, and interactive menu cards that expand on click to reveal full flavour profiles. The about page features a wide cinematic process hero with dietary badges across every menu item. Google Reviews and Instagram Gallery sections add social proof.
The Result
A portfolio piece that shows high-energy F&B design capability — interactive, bold, and fully responsive. The dietary badge system and menu expand interaction demonstrate product-thinking beyond pure aesthetics.